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Regal Imports News for October 2020

Creating a Personal Brand

A friend told me that his wife likes to keep her mind sharp by playing memory improvement games on her phone. Afterwards, he explained to her that his way of dealing with life's challenges is like having a perpetual Rubik's cube in his head. Even when relaxing, it just keeps on turning. She replied, I wouldn't want to be in your head!

This year world affairs are turning like a Rubik's cube, from major event to major event. It's hard to keep up with the news cycle and some have decided just to tune out. Individuals choose to cope with stress in different ways.

Personally, I feel that tuning out the news is like giving away a degree of control over your life. It's like resigning yourself to the idea that you have no say over what is happening.

I follow LinkedIn and twitter every day. These two social media platforms are my news sources for both the diamond industry and current events. They are big 'time sucks' but I feel they make me a more informed individual.

I often think about the future of business while knowing that no one can accurately predict economic developments. I read about the plans of major jewellery companies to implement new technology in order to bring their business to the next level and then I read that Millennials are sick of technology as well as big established companies; they crave personal contact. I read about branding and building a personal identity then watch while companies strive to build their businesses around the concepts provided by international brands.

So many opinions and so many problems to solve. Is economic stimulus good or bad for the economy. How to implement smart business decisions that encompass social concerns? So much uncertainty amid so much fear.

2020 is a good year for introspection. When managing a business, there is always a need to step back and focus. To rank personal priorities in order of importance. To concentrate on what is really worth our time. Personal priorities, values and decisions are the structural components of a distinctive brand identity.

Success means different things to different people. I know of business people who measure success only in terms of dollars and cents while others see success in much different terms. It is not up to me to judge anyone as being right or wrong. My point is, there is a need to prioritize what is important and makes you happy and that is how individual brands develop.

In the end, it's all about you. Your priorities impact your life and your business. You don't need to follow the experts in this matter. Creating a great brand is a creative process. There is no definition or science that leads inevitably to success. You define your life, and your business brand or identity is about who you are, your creativity and what you feel is important.

Mel Moss